PR Week; Scary Mommy Collaboration Wins Silver Bell Award for Social Media Campaigns

Congratulations to Scary Mommy for its award-winning collaboration with baby bottle brand Tommee Tippee!

Last year, infant and toddler feeding brand Tommee Tippee announced a Scary Pump Rooms contest - a nationwide search to find the worst pump room for working moms in America, and give it a much-needed makeover. In partnership with Scary Mommy - the number one parenting publisher in the United States - Tommee Tippee narrowed down submissions from across the country, and the public voted on the worst room of all. With a Scary Mommy-produced launch video that generated more than 2.7 million video views, and media outreach efforts that drove coverage in outlets like Forbes, People, and HGTV, this campaign showed what a smart strategic partnership can accomplish. And in June, the campaign won the prestigious Silver Bell Award for Social Media campaigns.

Find out more about the collaboration here.

People Operations