Pressboard Media: The Top 50 Branded Content Partnerships of 2017

Mom’s Table – Scary Mommy + Weight Watchers

Weight Watchers and notoriously-bold digital parenting publisher Scary Mommy took on a risky five-minute scripted video concept that paid off in a big way. “Long-form” video content like this can make it difficult to keep audiences engaged, but this witty parody of popular Netflix show Chef’s Table pulled off laughs from their audience. The struggle to maintain a healthy diet while also feeding fussy kids (and in this case adults) is very real to this publisher’s audience, and this campaign hit the nail on the head. 

sarah rau