PRESSBOARD: The Top 10 Branded Content Partnerships of July

When You Go To Desperate Lengths To Sneak Your TV Binge – Scary Mommy + Netflix

This was the only piece of branded content I saw this month that actually made me laugh out loud. That’s because Scary Mommy used real admissions of “guilt” from moms on Facebook about how they sneak TV binging into their busy schedules. It’s lighthearted, fun, and packed with good ideas for those who need some extra “just me and the TV” time.

Kristen McCallum